The description of the product is a 4-bottle holder, so not sure why other reviews would expect it to hold a lot. That’s what the trunk organizers are for (of which I have several, and they’re also awesome). I bought this as a gift for my brother who needed a bag to store and transport his Adam’s bottles, and it’s excellent quality! Plus, it has ‘Thank You’ stitched in really nice red stitching on the side beneath an ID sleeve. This might just be extra stock from a previous Adam’s promotion event, but it’s still a really cool touch. I liked it so much, I ordered one for myself.