OK, so I bought this bag first to help keep my stuff organized. A decent sized bag, with seemingly good quality. I like how it fully zips and has the elastic slots for the 16oz bottles. I then decided to get the Mystery Trunk Organizer deal which, or course, came with the Trunk Organizer V2. After having both bags, I have to say that the Trunk Organizer seems like a better value. Here's my summary: The bottle bag is smaller, the materials aren't as sleek as the organizer and it is $50. However, I do like that it holds the bottles in place and fully zips to close. The Organizer is $40, larger than this bottle bag, the material finish is nice and I like the rubber logo instead of embroider one. The doesn't fully zip like the bottle bag, but I kinda like that because you can open into faster (One end is velcro so when you pull it up, the zippers on both side undo so you can access quickly). Oh, and you can customize the compartments with the included dividers. Maybe there are some factors that make the bottle bag more expensive or maybe it better suits your needs. However, I would also take a look at the V2 if you're in need of a bag.